Category Analyst
Kiambu, Kenya
Full Time
Experienced
About Twiga
Twiga Foods Limited is a B2B e-commerce company that builds fair and reliable markets for agricultural produce, food manufacturers, and retailers based on transparency and efficiency. Our mission is to provide affordable access to high-quality food and groceries across African cities. Our ambition is to modernize Africa’s urban informal retail by using technology, to aggregate demand and help create an efficient supply chain that makes food and grocery more affordable.
Category Analyst
Reporting to the Commercial Operations and Analytics Manager, the Category Analyst is responsible for executing the following key responsibilities:
Category Performance Analysis
Twiga Foods Limited is a B2B e-commerce company that builds fair and reliable markets for agricultural produce, food manufacturers, and retailers based on transparency and efficiency. Our mission is to provide affordable access to high-quality food and groceries across African cities. Our ambition is to modernize Africa’s urban informal retail by using technology, to aggregate demand and help create an efficient supply chain that makes food and grocery more affordable.
Category Analyst
Reporting to the Commercial Operations and Analytics Manager, the Category Analyst is responsible for executing the following key responsibilities:
Category Performance Analysis
- Analyze sales, pricing, inventory, and margin data to assess the performance of various product categories.
- Identify growth opportunities, gaps in the product assortment, and areas for optimization to enhance category profitability and competitiveness.
- Develop and maintain dashboards and reports to track key performance indicators (KPI’s) for each category, such as revenue growth, COGs, market share, impact of promotional activities, margins, rebates, etc.
- Use data analytics to identify customer purchasing patterns, product preferences, and emerging market trends.
- Provide actionable insights and recommendations to the category management and procurement teams to guide strategic decisions on product assortment, pricing, and promotional strategies.
- Contribute to demand forecasting by analyzing and presenting reports on historical sales data, seasonal trends, and market dynamics to guide inventory planning and procurement decisions.
- Provide data to Category Managers to enable them develop inventory strategies to maintain optimal stock levels, reduce stockouts, minimize excess inventory and maximize profitability.
- Prepare detailed reports and presentations on category performance, market trends, and impact of strategic initiatives for customization by Category Managers in their various meetings.
- Communicate complex data insights in a clear, concise, and actionable manner to support informed decision-making by Category Managers and the Head of Category.
- Proactively automate dashboards to reduce the manual updating of reports
- Stay abreast with evolving industry knowledge/information and understanding of the various analytical tools and systems that improve category/product analysis
- Bachelor’s degree in Data Analytics, or numeric related disciplines preferred.
- 2 years of experience in market analysis, data analytics, or a related role in the agricultural, food, or retail industry, preferably in a B2B e-commerce environment.
- Strong analytical skills with experience in data analysis tools (e.g., Excel, SQL, Tableau, Power BI).
- Strong communication skills, with the ability to present complex data insights to various stakeholders.
- Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
- Self-motivated and proactive in seeking solutions and identifying opportunities for category growth.
- Familiarity with e-commerce platforms and market research tools is a plus.
Twiga is an Equal Opportunity Employer. We champion equal treatment of all applicants. We care deeply about making Twiga a place where everyone can learn, grow, and have an impact. Twiga does not charge its applicants any fees whatsoever and has not authorized any agent to levy any fees on its behalf. If anyone requests you to make any payment with respect to this application, please report the incident to [email protected] or to our hotline on +254 (0) 709 258 000.
Apply for this position
Required*